Marketing Manager - West Africa

Scope Lubricants, a renowned brand established in the UAE in 1998, specializes in the manufacturing and distribution of high-quality lubricants and greases. As part of our regional expansion strategy, we have recently opened a new office in Kumasi, Ghana. We are looking for a dynamic Marketing Manager to lead our marketing efforts in Ghana and the broader West African region.

Key Responsibilities:
Develop and implement effective marketing strategies to promote lubricants and greases across Ghana and neighboring countries (West African markets).
Conduct detailed market research to identify industry trends, customer needs, and competitor activities.
Drive brand visibility and awareness through strategic campaigns, trade shows, and other relevant events.
Build and maintain relationships with distributors, partners, and stakeholders in the region.
Manage and monitor digital marketing campaigns, including social media, email marketing, and other online platforms.
Travel across neighboring countries as required to make distributors.

Requirements:
Proven experience in marketing management, preferably in the lubricants, automotive, or FMCG sectors.
Strong analytical and market research skills to identify new growth opportunities.
Computer proficiency with experience in MS Office, CRM tools, and marketing software.
Digital marketing skills and familiarity with online advertising platforms (e.g., Google Ads, Facebook Business, etc.).
Exceptional communication and interpersonal skills to collaborate with internal teams and external partners.
Fluency in English is required, and knowledge of local languages will be an advantage.
Willingness to travel regionally as part of the job responsibilities.

Why Join Us?
Be part of a growing, global organization with a strong presence in West Africa.
Competitive salary package and performance-based incentives.
Opportunities for professional development and regional travel.
If you are passionate about marketing and eager to grow with a company that values innovation and teamwork, we encourage you to apply.