Assistant Manager - Communication and PR

Objectives/core purpose of the job:
The Assistant Manager for Communication and PR is essential in leading the team to elevate our clients' corporate communications and public relations efforts. This role involves supervising team members and focusing exclusively on delivering strategic communication solutions to enhance client relationships and brand visibility.

Context (Global Influences, environmental/Industry demands, organisational mission etc).

• Emphasis on strategic client management to ensure high retention and satisfaction.
• Competitive environment demands innovative and tailored communication strategies to differentiate our services.
• As Stratcomm Africa celebrates its 30th anniversary, this role is crucial in continuing to advance our reputation as the premier communication partner in the industry.

Key Responsibilities:

Account Management:
• Supervise the PR and communications team to ensure exceptional service and results for all client accounts.
• Develop and implement bespoke communication strategies that address each client's specific needs and objectives.
• Regularly review account performance to guarantee alignment with client expectations and contractual requirements.

Relationship Management:
• Enhance and maintain strong, enduring relationships with clients, understanding and addressing their unique challenges and needs.
• Act as a senior liaison for clients, providing expert advice and swift resolution of inquiries and issues.
• Ensure seamless coordination among internal teams to provide a unified service approach to client management.

Corporate Communication:
• Enhance and maintain strong, enduring relationships with clients, understanding and addressing their unique challenges and needs.
• Act as a senior liaison for clients, providing expert advice and swift resolution of inquiries and issues.
• Ensure seamless coordination among internal teams to provide a unified service approach to client management.

Marketing Communication:

• Lead marketing communication activities, ensuring alignment with the overall branding and communication goals of clients.
• Collaborate with marketing and digital teams to execute campaigns that effectively promote client brands on multiple channels.
• Evaluate the impact of marketing strategies on brand engagement and recommend improvements.

Public Relations:
• Head public relations initiatives for clients, including stakeholder engagement, storytelling, crisis communication, reputation management, managing media relations, coordinating press releases, and overseeing event planning and execution.
• Build and sustain relationships with media outlets to secure broad and effective coverage for clients.
• Analyze media coverage and trends to provide clients with insights and strategic recommendations.

Digital PR:
• Develop and execute digital PR strategies to improve online presence and engagement for clients.
• Leverage social media platforms, blogs, and other digital media to enhance brand visibility and interaction.
• Monitor digital trends and analytics to guide the digital narrative and optimize communication tactics.

Media Monitoring and Analysis:
• Conduct detailed media monitoring for clients, tracking both traditional and digital coverage.
• Provide comprehensive analyses of media trends, utilizing data to refine communication and digital strategies.

Reporting:
• Compile and present detailed reports on communication activities, including digital campaigns, traditional PR results, and media coverage, to clients.
• Review and assess the effectiveness of communication strategies, particularly digital initiatives, making data-driven recommendations for enhancements.

Qualifications:
• Masters degree in Communication, Public Relations, Journalism, Marketing, or a related field.
• At least 7 years of experience in a related field, with substantial expertise in digital communication strategies and leadership roles.
• Agency experience is a plus.

Skills - Special Training or Competence:
• Advanced verbal and written communication skills, proficient in crafting clear and impactful narratives across traditional and digital platforms.
• In-depth understanding of PR, corporate communication, marketing communication, and digital PR principles.
• Expertise in managing digital content and social media strategies.
• Demonstrated excellence in client relationship management, focusing on delivering high-quality client service.
• Strong leadership and team management skills, with the ability to inspire and direct a diverse team.
• Proficiency in digital analytics tools and contemporary communication technologies.

Core Behaviours:
• Leadership with a strong emphasis on managing and developing teams.
• Exceptional organizational and multitasking abilities.
• Proactive, resilient, and customer-focused.
• Innovative thinker with a strategic approach to problem-solving.
• Effective time manager with a keen sense of prioritization.

Key Relationships:
Internal:
· Creative Team
· Research Team
· Marketing Team
· Digital Communication Team
· Human Ressources
· Operations Team

External:
· Clients
· Media Outlets
· Digital Influencers and Content Creators