Job Title: Retail Channel Development Manager

Job Title: Retail Channel Development Manager
Locations: North – Ridge Accra, Head office
Company: Activa International Insurance, Ghana Ltd.
Industry: Non-Life Insurance
Employment Type: Full-Time

About Us
Activa International Insurance, Ghana Ltd. is a non-life insurance company in Ghana, dedicated
to providing innovative and reliable insurance solutions. We are looking for dynamic and results-
driven marketing officers.

Key Responsibilities
1. Agent Recruitment & Onboarding
- Develop and execute a plan to recruit qualified retail agents across targeted markets.
- Conduct screening, selection, and onboarding of agents with focus on professionalism and
selling ability.
- Deploy agent-led activations in high-footfall retail locations such as markets, fuel stations, and
transport terminals to maximize visibility and customer engagement.

2. Channel Development & Management
- Build a strong retail agent network that aligns with business growth targets.
- Regularly monitor agent performance and productivity; implement strategies to increase
effectiveness.
- Identify new retail channel opportunities and lead market activation efforts.
- Ensure agents have adequate sales tools, marketing materials, and brand support.

3. Training & Capability Building
- Work with the CSCO to develop a practical, product-based onboarding curriculum.
- Facilitate regular refresher training on product knowledge, customer engagement, and
compliance.

4. Performance Management & Reporting
- Track KPIs and key metrics: number of active agents, policies sold, revenue per agent, customer
satisfaction.
- Implement recognition, incentives, and reward programs to drive performance.
- Provide regular reports and insights to leadership on field progress and emerging issues.

5. Compliance & Regulatory Responsibilities
- Ensure all field sales activities are conducted in line with Activa’s internal policies and ethical
standards.
- Monitor agents to ensure compliance with National Insurance Commission (NIC) regulations,
including licensing and documentation.
- Report suspicious activities or potential misconduct in line with compliance protocols.
- Ensure proper data protection and confidentiality in the collection and management of client
information.
- Conduct periodic audits and spot checks to verify agent conduct and compliance in the field.
- Promote a strong culture of integrity, transparency, and accountability across all retail channels.

Key Requirements
- University degree in Business, Marketing, Economics, or related field.
- 5+ years’ experience in a similar role, particularly in telecommunications, FMCG, financial
services, or agent-based distribution.
- Strong leadership, team development, and interpersonal skills.
- Field sales or grassroots market activation experience is a strong advantage.
- Excellent understanding of Ghana’s mass retail environment and customer behavior.

Required Skills:
- Agent lifecycle management (recruitment to retention)
- Retail sales strategy execution
- Territory planning and market segmentation
- Regulatory and operational compliance
- Negotiation and conflict resolution
- Data-driven decision-making
- Strong written and verbal communication (English and at least one local language)

How to Apply
Interested Persons should send their updated CV’s to [email protected]